Insurance lead cost per issued policy calculator
The cheapest source is regularly the most expensive per issued policy. Put your funnel in and see the number that decides whether to keep buying.
How this is worked out
Each stage multiplies the one before it, which is why the final number is so much larger than the cost per lead and so much more sensitive than people expect. Move contact rate by ten points and watch what happens.
The rates are yours to supply — we publish no conversion figures of our own. The defaults are round numbers for illustration, not benchmarks, and you should replace every one of them with what your own system reports.
Terms used here
Annualized premiumWhat is annualized premium?PersistencyWhat is persistency in insurance?LapseWhat does it mean when a policy lapses?
Longer read: /features/business-tracker#lead-roi