One price, then pick your tools
Most CRMs bundle everything and bill you for the most expensive thing in the box. We unbundled it: the platform is one flat seat, and every AI tool is unlocked and metered. You pay for what you run, from credits you top up. Run nothing, pay nothing.
Base CRM subscription
$19.99per person / month
Everyone holds one. You, and everyone you invite. There is no separate solo plan and no cheaper seat for a bigger team.
On top of this: AI usage. Every tool is unlocked and charged by what it runs, from credits you top up.
Then, one choice about the account
$19.99/mo
You, working your own book. One seat, nothing on top.
$49.99/mo all-in for the owner
Your seat plus $30 flat to run a team. Roles and permissions, agency-wide reporting, lead distribution, commission schedules and the sales floor. Flat forever: it does not go up when you hire. Everyone you invite is $19.99.
A ten-person agency is $229.90 a month for the CRM. That is the whole platform bill.
Build your plan
These are the platform lines. The parts with a fixed monthly price. The AI is not on this list because there is nothing to tick: every tool is already unlocked, and you pay for what it actually runs, from credits you top up.
Per-person add-ons are charged only for the people you switch them on for, the total above assumes everyone. Carrier charges for texts and calls are billed by your own provider, not by us.
Agent or agency
Everything a single agent needs to work their own book is in both plans. What the agency plan adds is the team half (comp grids, overrides, recruiting, downline reporting) every bit of which describes a relationship between two people.
| Capability | Single agent | Agency | Without this |
|---|---|---|---|
| See it → | |||
| Product pipelines, one per line of business | Included | Included | One pipeline, renamed per product |
| Single or multi-line dialer | Included | Included | A standalone dialer subscription |
| Command center, the day's ranked worklist | Included | Included | Whatever is at the top of the list |
| Sales floor. See who's online, dialing and on a call | Not included | Included | A separate Discord nobody opens |
| Live team stats, dials, connects and appointments today | Not included | Included | Asking at the end of the day |
| The gong, fires on real bookings and sales | Not included | Included | A message nobody sees until morning |
| Always-on voice room, with push-to-talk | Not included | Included | A Zoom link somebody has to start |
| Auto-mute the instant a lead picks up | Not included | Included | Hoping everyone remembers |
| Video and screen share on the floor | Not included | ProAvailable as a paid add-on | Screen-sharing in a second app |
| Listen in on any live call | Not included | ProAvailable as a paid add-on | Asking how it went, afterwards |
| Booking pages with two-way calendar sync | Included | Included | A separate scheduling subscription |
| Automations built in a visual workflow builder | Included | Included | A marketing-automation subscription |
| Call recordings stored, played and downloadable in the CRM | Included | Included | Hunting for audio in your carrier's portal |
| Recording consent handling and transcripts | Included | Included | Neither |
| Automated TCPA and SMS compliance, quiet hours, consent, opt-outs | Included | Included | Manual, and hoped for |
| A2P website builder, compliance page, privacy policy, opt-in language | Included | Included | A website you don't have |
| See it → | |||
| Campaign analytics, cost per issued policy by source | Included | Included | A spreadsheet, updated occasionally |
| Carrier statement import, flags what you were shorted | Included | Included | Nobody checks |
| Commission and tax tracking on your own book | Included | Included | A spreadsheet |
| Carrier compensation builder, by product and age band | Not included | Included | A spreadsheet nobody trusts |
| Contract level and hierarchy builder, with override tracking | Not included | Included | A spreadsheet nobody trusts |
| Persistency and book retention tracking | Included | Included | Carrier statements, read by hand |
| Post-sale client portal | Included | Included | Clients emailing you for their own documents |
| See it → | |||
| Agent recruiting and onboarding pipeline | Not included | Included | A hiring doc and good intentions |
| Producer scoreboard and downline reporting | Not included | Included | A spreadsheet, updated on Fridays |
| Incentive programs and production contests | Not included | Included | A spreadsheet, updated on Fridays |
| Training academy for new producers | Not included | Included | A folder of videos |
| Team roles and granular permissions | Not included | Included | Shared logins |
| Your logo, colours and fonts across the app | Not included | Included | Their software, with their name on it |
| Your own domain, app.youragency.com | Not included | Included | A login page at somebody else's address |
| Your agency's name on what a client sees, not ours | Not included | Included | Explaining who the other company in the email is |
| See it → | |||
| Google Workspace, two-way calendar sync, email from your own address | Included | Included | A separate scheduling tool, and mail from a noreply address |
| Outlook and Microsoft 365 | Included | Included | Telling the Microsoft half of the team to use something else |
| Zoom, a real meeting link on every booking | Included | Included | Pasting a link in by hand, and again when they reschedule |
| Zapier, connect the CRM to thousands of other apps | Included | Included | Copying records between two systems yourself |
| Slack, leads, bookings and conversions post to a channel | Included | Included | Flipping between the CRM and Slack to tell the team anything happened |
| Bring your own carrier, Telnyx, Twilio or SignalHouse | Included | Included | Whatever per-message rate a reseller decides to give you |
| Inbound webhooks on every campaign | Included | Included | Re-typing leads out of a vendor's portal |
| AI Lead Assistant, works every new lead by text, replies, qualifies and books | Usage-based · from your AI creditsAvailable as a paid add-on, on either plan | Calling every new lead yourself, or letting them go cold | |
| Copilot, sets the CRM up, answers questions about it, and makes the changes | Usage-based · from your AI creditsAvailable as a paid add-on, on either plan | Reading the manual, and typing every note and status change by hand | |
| Underwriting Assistant, reads the carrier guide and names the placement | Usage-based · from your AI creditsAvailable as a paid add-on, on either plan | Guessing the class from memory, or waiting on a call back from underwriting | |
| Agency owner account, manage a team, roles, rollups, lead distribution, commissions | Not included | $30/mo flatAvailable as a paid add-on | Spreadsheets, and asking people what they did today |
| Sales Floor Pro, video, screen share and listen in on a live call | Not included | $15/agentAvailable as a paid add-on | A separate screen-share app, and coaching off the recording after the fact |
| HIPAA compliance and a signed BAA | Not included | $150/moAvailable as a paid add-on | Writing health business with no BAA on file |
Own database, your own workflows, integrations with the systems you already run. up to a fully custom build of the CRM for your agency. That is how our own agency runs it.
Talk about a custom buildWhat you stop paying for
A common HighLevel setup
Starts around $493–$543/month before carrier usage, with dialer cost rising as more producers need seats.
Virtual Closer
$19.99 per producer plus $30/month for an agency account. One subscription, published in full, month to month. AI tools are separate.
Listed without a price on purpose. Agencies buy these in very different ways. Some run recruiting as a CRM pipeline, some keep SOPs wherever the team already writes things down, plenty buy no call-intelligence product at all. Attaching an invented subscription to each one would make the comparison easier to argue with and harder to believe.
Competitor pricing verified against published vendor pricing as of August 19, 2026: HighLevel (Unlimited), HighLevel (AI Employee, Unlimited), WAVV (Power Dialer, single or multi-line). Source: vendor-published pricing.
Common questions
The whole CRM: leads and pipeline, the dialer, SMS and email through your own carrier, workflows, calendars, booking pages, forms, reporting, call recordings, the mobile apps. Nothing is missing. The AI is unlocked too: the assistant that texts and books your leads, the copilot inside the CRM and the underwriting researcher. What is not included is the AI USAGE. You are charged for what those tools actually run, from credits you top up, and a month where you run nothing costs nothing. We stopped charging everyone for AI in case they used it.
Take a team of ten. Ten platform seats is $199.90, the agency account is $30 flat, so the CRM is $229.90 a month for the whole agency, and that is the whole fixed bill. On top of it you pay for the AI those ten people actually run, from credits they top up. We deliberately do not publish a typical figure for that: it depends entirely on how hard the AI is worked, and a number we invented here is one you would rightly hold us to.
Because we do not charge you for AI you might not use. Most platforms bundle it into the seat, so everybody pays for the heaviest user in the building. We split them: $19.99 a person for the software, every AI tool unlocked on top of it, and you pay for the AI you actually run. Nothing runs, nothing is charged.
$30 a month, flat. Everyone holds the same $19.99 seat. You, and everyone you invite. The agency account is what lets you invite them at all: team management, roles and permissions, agency-wide reporting and rollups, lead distribution, commission schedules and the sales floor. It is flat rather than per-agent, so it does not get more expensive when you hire.
It is the same price either way. The agency base is $30, which is not a number that needs discounting. What buying leads gets you is the 30-day trial and the marketing portal. Leads are billed separately and priced on their own page, nothing here assumes you buy them.
There is a 30-day free trial when you buy leads from us. Taking the CRM on its own, you pay from the first month. There is no setup fee and no contract, so the commitment is one month either way.
Yes, and it comes with the agency account rather than being sold as an extra. Your logo, your colours and your fonts across the app and on the email your agency sends, and your own domain, app.youragency.com, instead of ours. A single producer with no team runs on our branding.
Unlocked, and billed by usage: the AI Lead Assistant works your leads by text, Copilot reads your actual account rather than the manual, and the Underwriting Assistant researches carrier guides live while reading no account at all. There is nothing to subscribe to, each turn is charged from your AI credits.
Per person. Each producer has their own AI credits and spends their own, so one person having a heavy month never stops anyone else working, which is the failure of a shared pool. An agency can choose to fund the whole team from one balance instead; the price is the same either way. One balance covers all three tools either way.
The Lead Assistant works your leads for you. It opens the conversation by text, replies, qualifies and books, and the producer meets the lead at the appointment. Copilot works with you inside the CRM. It sets the account up, configures telecom and calendars, gets A2P registered, and then opens records, writes notes and moves dispositions alongside a producer. The Underwriting Assistant answers one question, which carrier and product a case goes to and what it will rate. By reading the carrier's own guide and quoting the rule it found; it is the one that never sees who the client is, because it has no access to your leads at all. All three are unlocked for everyone, there is nothing to pick and nothing to buy, and each one draws on the same AI credits when it runs.
Each time an AI tool actually runs. A quick classification is a fraction of a cent; a long underwriting answer is more. Nothing runs, nothing is charged. An idle month costs you the platform seat and no more. Your wallet page shows what you have spent, what you are spending a day, and what that puts the month at, so it is not a surprise at the end of it. Carrier charges for the texts themselves stay with your own provider and are separate from this.
The tools pause and tell you so, with a link to top up, nothing is lost and nothing is deleted. A text conversation the AI is already having always finishes: someone who texts back is never left on read over billing. Leads that were waiting on a first message are picked back up automatically once you top up. For the texting assistant specifically we ask you to switch auto-reload on, because a conversation runs over days and it should never be able to stop halfway through.
No. They are not a monthly allowance and they do not reset. What you do not spend stays in your account until you use it. There is no use-it-or-lose-it month and no minimum spend.
Credits are per person, so one producer having a big month never stops anyone else working. And one balance covers every tool: a heavy underwriting week and a heavy texting week draw on the same credits instead of stranding you with the wrong kind left over.
No, and nothing on this page does. You connect your own carrier, Telnyx, Twilio or SignalHouse, and pay them directly for your numbers and messages. AI credits pay for the intelligence that works the lead: opening it, handling the replies, qualifying and booking.
No. HIPAA compliance and a signed Business Associate Agreement are a separate $150 a month, flat per account, and you need it on file before you put protected health information in any CRM including this one. It buys the agreement and the handling behind it: PHI minimised before it reaches any model, processing pinned to HIPAA-eligible regions, and prompt content never logged.
No setup fee, support is included, and it is month to month. You pay the monthly and that is the whole arrangement.