Boost your connection rate — registering your numbers so they aren't flagged
Carriers score every number for spam. Registering yours with the free caller registries puts your business name on the caller ID instead of "Spam Likely" — it's the highest-return few minutes available once you own numbers.
Who this is for
Whoever owns the numbers. In a captive agency that's the admin, once, for the whole pool — reps have nothing to register.
Before you begin
- At least one number bought or imported.
- Your legal business name, as you want it displayed on a recipient's phone.
Attestation and registration are different things
Numbers bought through the CRM are already SHAKEN/STIR attested by the carrier — that's the thing that proves the call really originates from you and isn't spoofed.
Registration is the separate, extra step that puts your NAME on the caller ID. Attestation stops you being flagged as fraudulent; registration is what stops you being displayed as "Spam Likely" and gets your business name shown instead. You want both, and only one of them happens automatically.
Where to register (both free)
Free Caller Registry — one portal covering First Orion, Hiya and TNS, which between them cover T-Mobile, AT&T and Verizon. Start here; it's the widest coverage for the least work. https://www.freecallerregistry.com/
First Orion — branded calling and number registration, primarily T-Mobile. https://firstorion.com/
Warm up new numbers
Ramp call volume gradually over the first week rather than blasting from day one. A brand-new number that immediately dials hundreds of times is the exact pattern spam scoring looks for, and a number that picks up a label early is close to worthless.
Spread the load, and match the area code
Keep per-number daily volume reasonable — the system already spreads calls across your pool, so the main thing to avoid is a pool too small for your volume. And match the area code to the lead's region where you can: local caller ID lifts answer rates on its own, independently of registration.
Watch for labelling, and retire rather than rehabilitate
If answer rates drop on a particular number, assume it's picked up a label. Retire it and register a fresh one. Trying to clean up a labelled number costs more time than replacing it, and you're usually working blind because you can't see the score yourself.
How this differs by setup
Solo agent You run everything yourself.
Captive agency The agency owns the numbers, the A2P brand and the bill.
Independent agent You're in an agency but buy your own number and register your own EIN.
How to check it worked
- Call a mobile you own on each major carrier and check what's displayed — your business name rather than a bare number or "Spam Likely".
- Registration isn't instant; allow the registries time to propagate before judging it.
Common mistakes
- Assuming SHAKEN/STIR attestation means you're registered. It doesn't — it's the other half.
- Registering the first number and forgetting the rest of the pool.
- Blasting a new number at full volume on day one.
- Trying to rescue a labelled number instead of retiring it.
Related
Where this lives in the app
This is documentation for Virtual Closer. Book a walkthrough or sign in.